The most common job that inventors and problem solvers do is Job is # 5 Resolving Problems

We highly recommend that you start with this book. 

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Job # 5 Resolving Problems

Resolving problems is the most common job of inventors, engineers and researchers.  This book provides a straight-forward algorithm for solving highly constrained, confusing and tangled problems. 

A method of causal analysis is presented which illuminates the interactions, object attributes and contradictions that make the problem hard.

Methods are then given to simplify the product or service while resolving the contradictions.

These methods work particularly well with team problem solving.

Learning and applying these skills will give a solid foundation for all the other jobs that innovators do.  We recommend that you read this book first.

February 2010 Edition 560 Pages  

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Job # 4 Simplifying

Whether we have a product or service which is newly created or a legacy offering that needs to be overhauled, all offerings carry unnecessary burdens to the target market and to the business.  

This book provides an algorithm for identifying these burdens and then removing them, thus simplifying the offering.  A simple product with a simple user interface can have a major impact on both the market and the business.  It costs less and simplifies the life of the customer.  This is a must-have book for innovators and system architects.

  

January 2010 Edition 228 Pages

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Job # 1 Discovering Markets

Discovering Markets is about identifying what others cannot see.  There are willing markets anxious to consume but unfulfilled. If you have read "Blue Ocean Strategy", you will understand that competing in existing markets fills the waters with the blood of competition. Yet, there is a whole ocean of markets where the sharks do not roam.

A growth market is a group of people who are trying to get a job done under special circumstances, but is somehow blocked or hampered.

The strategies contained in this book are designed to point you to new or emerging markets where people are more forgiving.

  

August 2010 Edition 123 Pages

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Condensed Algorithm  

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Job # 3 Creating

Now that we have decided the features that will delight the market, we must create something which will deliver these features.  Creating the offering is the next job.  

An algorithm is provided for decomposing the features that we have just described into a product or service.

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Job # 6 Implementing

Finally we take our ideas and incorporate them into the best product or service possible.  Implementing the concept can be challenging.  How do we get our product into the hands of the target market?  How can I test my ideas out without breaking the bank?  Who will agree to producing my product or service?

Please note that this book is in rough-draft form.  Eventually, it will be converted to the same level of quality as Job #5 Solving Problems.

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Job # 2 Choosing Features

Once we have a target market, we must choose the offering features which will delight them and our business. This is a tall order.  Often, the market will not know what it wants until it sees it.  In Choosing Features,  emerging marketing tools and TRIZ combine to create a powerful algorithm that leads us to challenge assumptions and discover what the market really wants and needs.  

Please note that this book is in rough-draft form.  Eventually, it will be converted to the same level of quality as Job #5 Solving Problems.

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